Product Research

Event‑management platforms for virtual and hybrid conferences

Introduction

The rapid shift toward remote participation has turned virtual and hybrid conferences into a permanent fixture for many organisations. Event‑management platforms now bundle registration, live streaming, networking, analytics, and sponsor integration into single‑pane solutions. The tools reviewed below are designed for midsize to large‑scale events, supporting everything from single‑day webinars to multi‑track international summits. Each product is examined for its core capabilities, ease of use, and how well it scales across different event formats.

Hopin

Hopin positions itself as an all‑in‑one platform that replicates the physical conference experience in a virtual environment. It offers customizable stages, breakout rooms, and a built‑in expo hall where sponsors can host virtual booths. The platform’s analytics dashboard provides real‑time attendance metrics and post‑event reports, which are useful for measuring ROI.

Visit Hopin (https://hopin.com)

Pros

Hopin’s modular architecture lets organisers add or remove features such as networking tables or live polling without rebuilding the event. Its native integration with major CRM and marketing tools reduces the need for third‑party connectors. The user interface is intuitive for both attendees and hosts, lowering the learning curve.

Cons

Pricing scales sharply with attendee count, making it expensive for events exceeding 5,000 participants. Some advanced customisation, like branded virtual environments, requires developer assistance. The platform’s video quality can fluctuate on lower‑bandwidth connections, impacting the viewing experience.

Whova

Whova focuses on community‑building features, offering agenda management, AI‑driven matchmaking, and a mobile app that works offline. The platform supports hybrid events by synchronising on‑site badge scanning with virtual check‑ins, ensuring a unified attendee database. Its sponsor portal allows exhibitors to schedule meetings and share digital assets.

Visit Whova (https://whova.com)

Pros

The mobile‑first design makes it easy for attendees to navigate sessions and network on the go. Whova’s event‑app analytics provide detailed insights into session popularity and attendee interactions. Integration with popular ticketing services streamlines registration workflows.

Cons

The virtual stage lacks advanced production tools such as multi‑camera switching, limiting its appeal for high‑profile keynote streams. Custom branding options are limited to preset templates, which may not satisfy organisations seeking a fully white‑label experience. Support response times can be slow during peak event periods.

Airmeet

Airmeet distinguishes itself with a “social lounge” that mimics informal networking spaces, encouraging spontaneous conversations. It supports up to 10,000 concurrent attendees and offers features like speaker spotlight, live Q&A, and automated subtitles. The platform also includes a content library for on‑demand replay.

Visit Airmeet (https://airmeet.com)

Pros

The lounge experience drives higher engagement metrics compared with traditional webinar formats. Automated subtitles improve accessibility for multilingual audiences. Airmeet’s pricing tiers include a pay‑as‑you‑go option, which can be cost‑effective for one‑off events.

Cons

The interface can feel cluttered when multiple sessions run simultaneously, requiring careful navigation planning. Exporting detailed analytics requires an additional add‑on, adding complexity to reporting. Some users report occasional latency when interacting with the lounge’s video chat.

vFairs

vFairs specialises in virtual expos and trade shows, providing 3‑D booths, interactive floor plans, and gamified attendee pathways. The platform integrates with leading webinar tools to deliver hybrid experiences that blend live‑stage presentations with virtual exhibitor halls. Its AI‑powered lead capture system tags visitor behaviour for sales follow‑up.

Visit vFairs (https://vfairs.com)

Pros

The 3‑D environment creates a compelling visual experience that mirrors physical trade shows. Lead‑capture analytics are granular, allowing sponsors to assess booth traffic and engagement depth. vFairs offers extensive API documentation for custom integrations.

Cons

Setup time is longer due to the need to design 3‑D booth layouts and floor plans. The platform’s pricing is oriented toward large exhibitions, making it less attractive for smaller seminars. Bandwidth demands are higher, potentially limiting accessibility for attendees in regions with slower internet.

HeySummit

HeySummit targets content‑driven virtual conferences, focusing on session scheduling, speaker portals, and community forums. It enables organisers to sell tickets for individual sessions or full‑event passes, and provides a simple embed option for livestreams from external providers. The platform’s community board fosters post‑event discussion.

Visit HeySummit (https://heysummit.com)

Pros

The flexible ticketing model supports a variety of pricing strategies, from early‑bird discounts to pay‑per‑session. Integration with popular streaming services like YouTube and Vimeo reduces the need for proprietary video infrastructure. The community forum keeps the conversation alive after the event ends.

Cons

HeySummit lacks built‑in networking tools such as video‑based matchmaking, relying instead on external plugins. Branding customization is limited to colour schemes and logo placement, which may not satisfy organisations with strict brand guidelines. Real‑time analytics are basic, offering only aggregate attendance numbers.

Feature Comparison

FeatureHopinWhovaAirmeetvFairsHeySummit
Max attendees10,000+5,000+10,00015,000+8,000
Virtual expo hallYesLimitedNoYes (3‑D)No
AI matchmakingNoYesYesYesNo
Built‑in streamingYesYesYesVia integrationVia integration
Mobile appYesYesYesNoYes (community)
Real‑time analyticsDetailedDetailedBasic + add‑onDetailedBasic
Pricing modelTiered by attendeesTieredTiered + pay‑as‑you‑goTiered (large events)Tiered + per‑session
Accessibility (subtitles)OptionalOptionalAutomaticOptionalOptional

Conclusion

For organisations that need a robust, all‑in‑one solution with strong networking and sponsor features, Hopin remains the most versatile choice, especially when budget is not the primary constraint and the event exceeds 5,000 participants. Conversely, for smaller conferences that prioritise community engagement and flexible ticketing without the overhead of a virtual expo, HeySummit offers a cost‑effective platform that integrates easily with existing streaming services. Selecting between these options should hinge on the event’s scale, the importance of virtual exhibitor spaces, and the desired level of analytics detail.